quarta-feira, 22 de janeiro de 2020

 
 BIOVEGAN PORTUGAL ® 2020 YEAR OF THE BURGER AND THE BURGER REVOLUTION
 
- HELLO, FANCY A BURGER?

- VEGAN? SURE. BRING IT, PLEASE!
 
As far as we can remember from 2019, this was a year with many and new vegan and vegetarian products launched in Portugal, mainly by some large supermarkets chains and online distribution. This also has included many types of alternatives for meat, several types of patties and burgers, as well as an increasing variety of many plant-based products and brands.

As publicly known, in the last few years there has been a great evolution in the creation of very realistic and very "meat-alike" burgers, which have come to join the patties varieties that already existed. This evolution shows that it is possible to make good "replicas of meat" simply from 100% plant-based ingredients and combinations, which seem to be possible to be developed by anyone, as long as it works in that direction. In a global context, this market segment is increasingly competitive, with more and more producers and brands trying to enter and stay.

The idea was then to create a small series of mini-slogans and graphics for this year, in order to gather, motivate and encourage these new trends, which range from creation, manufacturing and production, to information, promotion and marketing, in order that both producers, consumers and general public opinion would feel more inspired and motivated.

These ideas, graphics and mini-slogans are provided as "freebies", both free for public, personal or commercial use, in order to provide inspiration (or whatever be found most useful). In that way, they can be used, developed, recreated, adapted, reinvented or re- developed, in products, promotions, campaigns, etc. They were grouped as it follows:

IDEA 1:

2020 YEAR OF THE BURGER*

The idea is to use the existing synergies from 2019 and to try to merge them with what might happen this year and beyond, and anticipate it or expand it, or to make it go even further. In that way, let's say, we've created the "Year of the Burger", in which the burger is "King", and thus having it's own special place.

IDEA 2:

THE BURGER* REVOLUTION:

The idea here is, as in the previous one, to use the different types of burgers and patties that already exist and the ones to will come, to promote them as a valid food alternative, to integrate them in a generic food diet with less meat, and that they are made with various types of ingredients with different flavors, tastes and qualities.

As it exists in the market from "replicas of meat" to many other types of burgers with distinct and original flavors, the idea is to promote and spread their diversity, integration and inclusion in any normal diet.

IDEA 3:

IT'S BURGER* TIME!

The idea here is to promote the experiencing, the tasting and the eating of the burgers themselves, and to some extent this is a challenge on its own, as each type of burger or patty generates a different type of experience.

Also as there are each time more and more burgers and brands, all of them trying to reach the same goal, by knowing very well your own burgers and their potential is halfway on how to reach the public, and to create the right amount of interest into having that experience.

This starts from the information provided, the expectations created, the characterization of its properties, the preparation, etc, all the way up until the so expected final moment of truth. That's where a good burger always will have the final word to say.

*Vegan or plant-based, naturally.

In the next posts the explanations of the free use will be checked more in detail.
  
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