quarta-feira, 22 de janeiro de 2020

 
 BIOVEGAN PORTUGAL ® 2020 YEAR OF THE BURGER AND THE BURGER REVOLUTION
 
- HELLO, FANCY A BURGER?

- VEGAN? SURE. BRING IT, PLEASE!
 
As far as we can remember from 2019, this was a year with many and new vegan and vegetarian products launched in Portugal, mainly by some large supermarkets chains and online distribution. This also has included many types of alternatives for meat, several types of patties and burgers, as well as an increasing variety of many plant-based products and brands.

As publicly known, in the last few years there has been a great evolution in the creation of very realistic and very "meat-alike" burgers, which have come to join the patties varieties that already existed. This evolution shows that it is possible to make good "replicas of meat" simply from 100% plant-based ingredients and combinations, which seem to be possible to be developed by anyone, as long as it works in that direction. In a global context, this market segment is increasingly competitive, with more and more producers and brands trying to enter and stay.

The idea was then to create a small series of mini-slogans and graphics for this year, in order to gather, motivate and encourage these new trends, which range from creation, manufacturing and production, to information, promotion and marketing, in order that both producers, consumers and general public opinion would feel more inspired and motivated.

These ideas, graphics and mini-slogans are provided as "freebies", both free for public, personal or commercial use, in order to provide inspiration (or whatever be found most useful). In that way, they can be used, developed, recreated, adapted, reinvented or re- developed, in products, promotions, campaigns, etc. They were grouped as it follows:

IDEA 1:

2020 YEAR OF THE BURGER*

The idea is to use the existing synergies from 2019 and to try to merge them with what might happen this year and beyond, and anticipate it or expand it, or to make it go even further. In that way, let's say, we've created the "Year of the Burger", in which the burger is "King", and thus having it's own special place.

IDEA 2:

THE BURGER* REVOLUTION:

The idea here is, as in the previous one, to use the different types of burgers and patties that already exist and the ones to will come, to promote them as a valid food alternative, to integrate them in a generic food diet with less meat, and that they are made with various types of ingredients with different flavors, tastes and qualities.

As it exists in the market from "replicas of meat" to many other types of burgers with distinct and original flavors, the idea is to promote and spread their diversity, integration and inclusion in any normal diet.

IDEA 3:

IT'S BURGER* TIME!

The idea here is to promote the experiencing, the tasting and the eating of the burgers themselves, and to some extent this is a challenge on its own, as each type of burger or patty generates a different type of experience.

Also as there are each time more and more burgers and brands, all of them trying to reach the same goal, by knowing very well your own burgers and their potential is halfway on how to reach the public, and to create the right amount of interest into having that experience.

This starts from the information provided, the expectations created, the characterization of its properties, the preparation, etc, all the way up until the so expected final moment of truth. That's where a good burger always will have the final word to say.

*Vegan or plant-based, naturally.

In the next posts the explanations of the free use will be checked more in detail.
  
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Original and pioneer BIOVEGAN ® Trademarks
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segunda-feira, 20 de janeiro de 2020

  
 BIOVEGAN PORTUGAL ® 2020 ANO DO HAMBÚRGUER E A REVOLUÇÃO DOS HAMBURGERS
 
 SABORES VEGANOS E COSTUMES DE PORTUGAL:
OS MINI-EPISÓDIOS ORIGINAIS.

EPISÓDIO 22:

 
- OLÁ, VAI UM HAMBÚRGUER?
 
- VEGAN? CLARO!

Tanto quanto podemos recordar de 2019, este foi um ano com muitos e novos produtos vegan e vegetarianos lançados em Portugal, sobretudo pelas grandes superfícies e hipermercados online, que já incluíram também muitos tipos de alternativas para carne e múltiplos tipos de hamburgers, assim como uma variedade cada vez maior de outros produtos do tipo 100% vegetal.

Como também é sabido, tem havido uma grande evolução na criação de hamburgers cada vez mais realistas e mais parecidos com carne, que se vêm juntar às variedades que já existiam. Esta evolução mostra que é possível fazer réplicas de carne a partir de ingredientes e combinações 100% vegetais, as quais são possíveis de ser desenvolvidas por qualquer um, basta trabalharem nessa direção. Neste contexto este segmento de mercado está cada vez mais competitivo, e com mais produtores e marcas a tentar entrar e a ficar.

A ideia foi então de criar para este ano uma série de mini-slogans e gráficos para incentivar, agrupar e motivar estas novas tendências, que vão desde a criação, o fabrico e produção, até à divulgação, promoção e à comercialização, de modo a que tanto produtores, consumidores e opinião pública se sintam mais motivados.

Estas ideias, gráficos e mini-slogans são assim oferecidos gratuitamente para uso público e comercial livres, para todos, de modo a fornecer inspiração (ou o que acharem mais útil) e os possam usar, desenvolver, recriar, adaptar, reinventar ou re-elaborar,nos seus próprios produtos, promoções, campanhas, etc. Foram assim agrupados da seguinte forma:

IDEIA 1:

2020 ANO DO HAMBÚRGUER*:

A ideia é usar a sinergia já existente e vinda de 2019 para provavelmente tentar fundi-la com o que está para chegar, e antecipá-la, expandi-la e fazê-la avançar ainda mais. Neste caso, digamos assim, criámos o "Ano do Hambúrguer", em que neste caso o hambúrguer é Rei e tem lugar de destaque especial este ano.

IDEIA 2:

A REVOLUÇÃO DOS HAMBURGERS*:

A ideia aqui é de, tal como na anterior, de usar os diversos tipos de hamburgers que já existem mais os que estarão para chegar para promover a ideia do hambúrguer vegetal como uma alternativa válida, de modo a integrar estes hamburgers numa alimentação geral com menos carne, e que são feitos com vários tipos de ingredientes com diferentes sabores e qualidades.

Como há desde réplicas de carne a muitos outros com sabores distintos e originais, a ideia é assim promover e divulgar a sua inclusão, integração e diversidade num âmbito geral.

IDEIA 3:

É HORA DO HAMBÚRGUER!

A ideia aqui é de promover o experimentar, o comer e o vivenciar os hamburgers em si, o que até certo ponto é um desafio, pois cada tipo de hambúrguer é uma experiência diferente, que vai desde o informar, divulgar, diferenciar, caracterizar, preparar, até à parte de o comer. Como cada vez há mais hamburgers e marcas, saber chegar ao público e criar o devido feedback e reconhecimento é assim cada vez mais importante. O segredo aqui é chegar a públicos mais amplos, para além dos que há priori seriam os esperados, e é aqui que um bom hambúrguer terá sempre a última palavra a dizer.

Nos próximos posts a explicação do uso livre será mais detalhada.

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BIOVEGAN PORTUGAL ® 2020
As marcas BIOVEGAN ® pioneiras e originais
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domingo, 12 de janeiro de 2020

 
 BIOVEGAN PORTUGAL ® FB NEW COVER - SKETCHING THE YEAR OF THE BURGER
 
Sketching the new ideas

of "2020 Year Of The Burger" and "It's Burger Time" on top of our Vitamin C Facebook page cover, in order to try to catch and blend both the good vibe from the "Smiley Happy People" and the new trending waves generated by the vegan burgers (r)evolution, and the new plant-based foods in general.
 
Original and pioneer BIOVEGAN ® Trademarks
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quinta-feira, 2 de janeiro de 2020

  
 BIOVEGAN PORTUGAL ® INFO-POSTER - JOGOS OLÍMPICOS TOKYO 202O
 
WELCOME TO 2020 - OFFICIAL SUMMER OLYMPICS YEAR:

Hello and welcome to another year in our Blogger and Facebook pages.

This year the Summer Olympic Games is one of the main events, normally being held every four years. The Olympic Games are divided in two main categories, the Summer Games and the Winter Games, that alternate by occurring every four years but two years apart. This year's events are the summer games, that will take place in Tokyo, Japan, in its two normal sub-categories: the Olympics and the Paralympic Games. The first ones will officially run between the 24th of July and the 9th of August, and the second will take place from 25 August until 6 September 2020.

Already scheduled for the 1th of March is a concert at Tokyo's Kioi Hall (central poster bellow), that will include professional musicians as well as all interested members of the public, that are all invited to join and to sing-along the Anthems of all participating countries in the Games. The aim is to strengthen international amity and heighten the international "sportive" mood for the games.

If planning to go, and to get some tickets outside Japan, pre-orders are planned to start around 9 May 2019, and sales to start around 15 June 2019, though the sales launch date in each territory may vary depending on each Authorized Ticket Resellers sales plans and schedules.

Ticket prices suits a wide range of budgets, with millions of tickets available at affordable prices, with half of them priced at JPY 8,000 or less (66 EU€ / 75 US$).

To get full info please check the pages bellow:


(Images used for information purposes only)
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Original and pioneer BIOVEGAN ® Trademarks
SEE IT ON FACEBOOK: